About…
Timothy Barone
Founder | Strategy Advisor
Revenue isn’t complicated because of tools or tactics. It’s complicated because decisions are being made under pressure with incomplete information. That’s where experience matters.
I work with founders and operators of B2B software and services companies when revenue situations don’t have clean answers — when execution isn’t matching strategy, deals are uncertain, or growth has made decisions harder, not easier.
I’m not a traditional consultant or coach.
I’ve spent decades inside difficult B2B markets and enterprise sales environments — building teams, scaling under pressure, negotiating partnerships, and making decisions where the downside was real.
I’ve also helped build, scale, and successfully exit a national healthcare revenue cycle management services company.
I know what pressure feels like because I’ve lived it.
Most revenue problems aren’t solved by more activity.
They’re solved by better decisions.
Success usually shows up after you’ve made enough mistakes that cost you something. You don’t get better by winning. You get better by surviving mistakes. I’m not smarter than you. I’ve just failed more times — and learned which mistakes matter.
Founders aren’t usually stuck because they’re not capable or lacking information. They’re stuck because they’re facing situations they haven’t lived through yet.
You can’t read the label when you’re inside the bottle.
When you’re inside the business every day, it’s difficult to see what’s actually driving results — or where risk is building. An experienced outside perspective changes that quickly.
I’m not here to make you comfortable.
I’m here to help you make better decisions and get results.
And we’re not going to lose sleep over something we haven’t screwed up yet.
My background includes:
Decades selling and leading in B2B markets
Building and scaling sales teams
Negotiating complex deals and partnerships
Helping build, scale, and successfully exit a national healthcare services company
I’ve spent most of my career operating where revenue decisions carry real consequences.
I am also the author of Holding It Together, a field-tested guide to judgment and decision-making in complex B2B software and services businesses.
Advisory work typically begins with a Mercury Test Audit — a focused working session designed to quickly understand your current situation, decision constraints, and immediate priorities. Click Here for Details
From there, engagement is structured around the decisions in front of you.
All advisory conversations are private and confidential.
If you’re inside the bottle and can’t read the label — reach out.